Advertising Clip Analysis - 3879 Words

Target Audience When analyzing the target audience the first thing that came to mind was Mothers between the ages of 28-35. These would be the primary consumers for two of the three products located on the advertisement. This is the primary age range for moms to have babies and toddlers. These mothers are in the middle to upper class. They have a high education level. The thought behind this is that the nature of the product is a little more expensive due to its organic ingredients. The pouches shown are sold individually, making one think that they are a little more expensive, usually what you see out of the Dannon Oikos line. Proposition The proposition was a very lacking in this advertisement. It seemed like the Stonyfield was†¦show more content†¦Proposition While I have no idea what was in the creative brief or what the actual phrasing of the strategy was, the tagline â€Å"unlock your heart† came to mind. The idea behind this is that these women have been in relationships for a while. One of the many advantages of advertising in Cosmopolitan is the nature of their content. Women who buy Cosmo are adventurous and some are looking to spice things up. Some relationships become stagnant in the time between the initial feelings of joy and the proposal. This proposition is attempting at connecting the desire of a deeper more meaningful relationship with the idea of marriage, or at least engagement. I think it accomplishes that aspect in a manner that is simple and to the point while retaining the grace and elegance of the rings. Way the Campaign Should Work This campaign uses emotion appeals as well as discriminating arguments to try to convince their audience. The emotional appeal comes from the idea behind the proposition. It pulls on those inner desires of women to find a husband or take the next step with their significant other. The discrimination argument comes with the placement of the rings on the lock. Each one is place in a manner that the name Tacori is shown on each one. This subtle thing implies the fact that is only Tacori that can match this desire for them. These two points really convey the point on the King Continuum of relating to own wants and needs. The purpose of this advertisement is not toShow MoreRelatedChallenges of Marketing the Super Bowl1691 Words   |  7 Pages(Issue) statement...3 Data analysis...3 Key decision criteria...5 Alternatives analysis...7 Recommendations...7 Action and implementation plan...8 Executive summary This paper is a case analysis of the business aspects of marketing the Super Bowl, Americas largest sporting event. The Super Bowl is the most popular televised sporting event and is widely watched even by viewers with little interest in football who are mainly attracted to its funny and edgy advertising. Because the Super BowlRead MoreSample Message Essay1345 Words   |  6 Pagesaudio clip that is automatically played when visiting the website would be another medium used by Kreative Deals. The audio message works both as an advertisement of the product and an invite to the register for the sale. The last medium would be the pictures of the product and the prices being displayed by real-time auctions. The pictures of the shoes gives the consumer a â€Å"real† example of what Kreative Deals is offering and the prices show that â€Å"ownership† is just a bid away. The audio clip playedRead MoreOmni Recording and Marketing Services 1410 Words   |  6 PagesIntroduction With the arrival of new marketing and advertising techniques Omni Recording and Marketing Services (ORMS) plans to deliver an effective mobile campaign to make a successful customer following. We have identified a campaign analyzing the potential benefits and using the best-implemented approach. 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Internet advertising, aka Web advertising or online advertising, is a fast growing business. ItRead MoreEthical Approval Form For Undergraduate Projects2652 Words   |  11 PagesDIVISION OF PSYCHOLOGY COUNSELLING, UNIVERSITY OF HUDDERSFIELD ETHICAL APPROVAL FORM FOR UNDERGRADUATE PROJECTS Part One Project Title Hot or not ? Assessing changing social attitudes to body image and attractiveness through a study of TV advertising Student name Pandora Papamichael Supervisor name Christopher Bale Date Yes No N/A 1 Will you describe to participants what will happen in your study (e.g. experimental or interview procedures) in advance, so that they are informed about what

Marketing Mix - 1477 Words

Marketing Mix Paper The marketing mix is probably the most famous phrase in marketing. According to Wikipedia.com, the marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the mixing or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained (Wikipedia). The elements are the marketing tactics . Also known as the four Ps , the marketing mix elements are price, place, product, and promotion (Marketing Teacher). In other words, Marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Consumers often call the marketing mix the offering. By using†¦show more content†¦Pricing: Price means the pricing strategy you will use. You have already fixed, as an hypothesis a customer price fitted to your customer profile but you will have now to bargain it with the wholesalers and retailers. In fact, you have to choose between three strategies: - Competitive pricing: If your product is sold at the lowest price regarding all your competitors, you are practicing competitive pricing. Sometimes, competitive pricing is essential. For instance, when the products are basically the same, this strategy will usually succeed. - Cost-plus-profit: It means that you add the profit you need to your cost. It is also called cost-orientated strategy and is mainly used by the big contractor of public works. The authority may have access to the costing data and should like to check if the profit added to the cost is not too high. - Value pricing: It means that you base your prices on the value you deliver to customers. For example, when a new technology has a very large success, you can charge high prices to the customer. This practice is also called skimming. It is easy when you are in the introductory phase of the product life cycle. Promotion: The function of promotion is to affect the customer behavior in order to close a sale. Of course, it must be consistent with the buying process described in the consumer analysis. Promotion includes mainly three topics: advertisement, public relations, and sales promotions.Show MoreRelatedHolden Marketing Mix1768 Words   |  8 PagesAssessment 2 Marketing mix Review and Recommendations Report My brand is V6 Holden Commodore Short review about Holden in Australia;- The history of Holden dates back to 1856 when it started as a saddler business in South Australia. Today Holden is one of only seven fully-integrated global General Motors operations that designs, builds and sells vehicles for Australia and the world. 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Cognition Communication Judgmental Biases -Myassignmenthelp.Com

Question: Discuss About The Cognition Communication Judgmental Biases? Answer: Introducation The research design of the study has been made very carefully, considering the areas which seem to be most affected. The key points, where most accidents occur, have more or less been covered by using the observers. This will be helpful to understand the frequencies and the general time period of the accidents (Mackey and Gass 2015). The research methodology has been given enough attention which would help to note down every detail that is needed to make proper assessments regarding the causality of the accidents and would point out towards the possible solutions that would facilitate in the actions that are needed to bring the numbers down. The research design has been made to be descriptive. The research design aims to understand the causality of the accidents and would like to look into the results that are being generated due to those factors. The cause and effect analysis would be the best method to understand the attributes and the parameters that are the main reasons for the number of accidents to be so high. Challenges in validity and reliability Despite the research methodology being designed with great care, there lay some issues regarding the validity of the results, as well as the reliability of the generated data. Two days into the data collection process, an accident occurred very close to one of the observer. However, the place of the accident was 200 meters away from the observer. This obvious distance may prove to be an obstacle in the assessment. The observer will obviously take time to notice or learn about the accident and even more time to reach the site. This gap of time would, without a doubt, lead to some data or vital detail to be lost (Patten and Newhart 2017). Details of accidents are very tedious to collect and any missing detail can alter the assessment process, which, in turn, would have heavy impact on the decision making process and the results yielded (Flick 2015). Another biggest problem that may be faced by the research methodology is the obvious question of bias. Every observer will have her or his own perceptions regarding who is to blame for the accident. This would make it incredibly clouded in terms of the proper assessment. The very details and notes, which would form the basis of the research, upon which judgements and conclusions will be drawn, would be altered and a clear unbiased view will not be reached at all (Mertens 2014). This must be eliminated if the research hopes to come up with the results which would bring down the accident numbers. Methodological issues There may be other issues regarding the data collection process. The very apparent one would be the problem with anomalies. While most of the accidents have been seen to be resulted by frustrated drivers and swarm of students crossing the road, there may still be some accidents which may be caused entirely due to faulty behaviour of the driver or callous students. These anomalies would have very misleading results and would make the actions taken to be problematic (Yin 2013). Random sampling never reflects the total mass conditions and fails to give a good idea about what happened in every single case (Rubin and Babbie 2016). Just like the accident that happened two days into the data collection process: the student was killed due to a speeding sports car. The obvious question that would arise here would tell that if the driver was going through a swarm of pedestrians, then he cannot be speeding; and if he was in fact driving fast, then either it was the drivers fault for not slowing down, or it was the students mistake for not being careful enough while crossing the road. Suggestions to improve the research There are a few ways the research can be improved in terms of quality and enhance the validity of the results. These methods may be helpful to enhance the credibility and subsequently facilitate in making better and more efficient decisions. To ensure that no detail is missed or every accident can be kept under surveillance, the research team can recruit more observers who will cover a greater area and would be sure to keep track of everything (Schwarz 2014). The observers must be made to understand that their interpretations would reflect on the decisions that will be taken: the generated data will be used by Dr. John Nottingham and his calculations and logic will be given to the university, which would then take appropriate measures that are aimed at trying to reduce the accidents. If the generated data is clouded by biasness regarding perceptions about who is to blame, the decisions will be equally flawed, and may even bring to wrong people under direct actions (Panneerselvam 2014). To eliminate this possibility, the observers have to be unbiased in their opinions, and only have to make record of what happened, and not their own thoughts regarding who to blame. Greater number of samples need to be taken, to make sure no anomaly is present in the data. Random sampling should be avoided as much as possible, but since the whole population cannot be taken into account, the random sample must be careful to note down every possible outcomes and not just record a few random occurances. References Flick, U., 2015.Introducing research methodology: A beginner's guide to doing a research project. Sage. Mackey, A. and Gass, S.M., 2015.Second language research: Methodology and design. Routledge. Mertens, D.M., 2014.Research and evaluation in education and psychology: Integrating diversity with quantitative, qualitative, and mixed methods. Sage publications. Panneerselvam, R., 2014.Research methodology. PHI Learning Pvt. Ltd.. Patten, M.L. and Newhart, M., 2017.Understanding research methods: An overview of the essentials. Taylor Francis. Rubin, A. and Babbie, E.R., 2016.Empowerment series: Research methods for social work. Cengage Learning. Schwarz, N., 2014.Cognition and communication: Judgmental biases, research methods, and the logic of conversation. Psychology Press. Yin, R.K., 2013.Case study research: Design and methods. Sage publication

Napster Essays (677 words) - Metallica, Napster, Online Music Stores

Napster I'm sure you have heard something about the music issues pertaining to Napster. Right now million dollar lawsuits are being filed on Napster by the famous rock band Metallica. You can hear about the complaints Napster is facing on television, radio, Internet, or magazines. The issues regarding Napster is a very arguable topic in entertainment today. I am going to discuss the main arguments presented by record labels, and also display some possible solutions being negotiated with at this time. Two guys who are both 18 years of age introduced the Napster service. Napster is a music site on the Internet in which online participants can pass songs back and forth to each other for free. Just about any song is available to download. It is a very simple process to begin downloading music from the Napster system. Some information about yourself such as your e-mail address and name is required. After this simple step one is ready to begin downloading songs. To download a particular song the title and artist has to be entered and the process begins. The downloading procedure takes anywhere from 5 to 30 minutes per song depending on the users modem speed and the length of the song requested. Although Napster seems harmless and great, there has been great controversy in the music and entertainment world regarding it. There are many arguments facing the two gentlemen that started this music crisis. Some oppose Napster simply because it is a multi-million dollar corporation that wants to make money by distributing other people's music. Is this alternative way of listening to music fair, or does it violate artists' rights? Napster claims that their service offers the world the chance to listen to and promote the artists' music, in turn helping them out. Critics and corporations claim that this is a lie simply because the music artists and record labels are taking huge cutbacks in record sales due to Napster. It is not hard to understand. If you have the choice of buying a $15 dollar CD or getting the same songs downloaded for free what would you do? Opposition by the major record labels has been a significant obstacle. Most of the corporations' view is that there needs to be a compromise met by the two sides. Both sides are now discussing some ideas in which both can benefit. One idea is that the artists would get to choose which of their works, if any was to be available on the service, and what kind of compensation they would receive from the service. The artist s would have the option of contacting the users to inform them of new releases, concert dates, etc. Another thoughtful idea is for there to be a blanket license with a standard rate for downloads. That is, a system that would pay the artists a small fee whenever their song is downloaded. This idea is preferred by many of the artists around the country. The fee per track would be a very small fee. A rate of 15 cents a song would be equal to or greater than what most artists receive from every CD sold. Without some kind of agreement like this, a service like Napster, despite their claim, does very little to help the artists. Napster users complain that CD's are to expensive when only one or two songs are listened to anyway. Critics say the problem with this statement is that those who scream the loudest for free music are most able to pay, so studies show. A lot of Napster users have high-speed modems and Internet access, making it easy to download the songs quickly. I have discussed a few of the most talked about arguments facing Napster, and perhaps some possible solutions. With all the arguments still up in the air, it is hard to tell what the outcome may be. Whatever happens, Napster has made the music industry address the problem of high priced music. Who knows, perhaps Napster is the wake-up call that the music industry needed. Music Essays